Lucy Madeleine
Brand Identity Design
Lucy Madeleine is an interior design studio creating layered, characterful homes that blend timeless English style with relaxed contemporary living. As the business evolved, Lucy wanted a brand identity that better reflected her refined yet approachable design philosophy, balancing elegance with warmth and creativity.
I developed a visual identity inspired by heritage typography, artisan craftsmanship and collected interiors, combining a custom typographic logo, hand-drawn monogram and curated colour palette to create a brand that feels timeless, understated and quietly distinctive.