It’s So Simple

It’s So Simple is a powerful fitness, nutrition and accountability system founded by coach Rachael Sacerdoti, rooted in her own transformative journey. With a high level of personalised support and a strong sense of community, the brand empowers women to transform themselves from the inside out.

The new brand identity needed to feel clear, contemporary and grounded, reflecting both the strength of the results and the warmth of the community. I created a bold typographic logo paired with a distinctive ‘S’ monogram that signals simplicity, strength and support. The result is a confident and welcoming brand that resonates with women aged 35–50, ready to step into lasting change.