3 Website Tweaks That Could Win You More Clients This Autumn
Give your Squarespace website a seasonal tune-up with small, strategic edits that quietly build trust and confidence.
Autumn is the season of refocus. Your clients are back from summer holidays, inboxes are full again and many are making decisions for Q4. But what if your website doesn’t reflect the level of your current work, or worse, causes your dream clients to bounce before they enquire?
This post shares three simple but powerful tweaks you can make to your Squarespace website that can genuinely help you win more clients. These aren’t full redesigns, just thoughtful updates that build credibility, confidence and connection.
Why Small Website Tweaks Matter More Than You Think
If your site is a bit out of date or hasn’t evolved with your pricing, services or style, those small misalignments can quietly chip away at trust. You don’t always need a total overhaul to improve your client experience. Often, a few small, intentional tweaks can create a more elegant, user-friendly website that helps people understand what you do and feel confident in your expertise.
Think of it as seasonal maintenance for your digital shopfront.
1. Tighten Up Your Website Copy
Give your site a quick re-read with September eyes. Are there sections that feel long-winded or unclear? Is your homepage copy still aligned with your offer? Focus on clarity and cohesion.
Update page titles and meta descriptions to better reflect what you do
Remove placeholders like “coming soon” or out-of-date offers and old prices or availability dates
Use clear, structured headings to guide the reader
2. Freshen Up Your Visuals
Visual consistency builds trust. Take a look at your homepage, portfolio and about page with a critical eye. Are the photos high-res? Do they reflect your current aesthetic and brand positioning?
Consider updating:
Portfolio images or featured project thumbnails
Brand photography (especially if your headshot is years old)
Flatlays or lifestyle imagery that match your tone
Pro Tip Box: Your images tell a story, do they still reflect where you are now as a business?
3. Make It Seamless on Mobile
Many visitors are viewing your site on their phone so it has to be easy to navigate, read and enquire. Squarespace makes this relatively simple, but layout issues and overlapping text still happen.
Run a quick audit:
Check button sizes and mobile spacing
Test all enquiry forms and CTAs on mobile
Navigate through your key pages, can someone get in touch in under a minute?
4. Bonus Tweaks (Quick Mentions)
These small touches might seem obvious, but they make a big difference:
Spell check
Add new testimonials or client wins
Update your availability or pricing (especially if it’s changed)
Link to your most active social platforms
Review your contact form and auto-reply emails
These tweaks create subtle polish and clarity that elevate the whole experience.
Questions You May Still Have:
Do I need a full redesign to get results?
Not at all. If your brand is aligned but your site just feels slightly tired or unclear, these kinds of tweaks can make a noticeable difference, especially in building trust.
What kind of changes actually help win more clients?
Anything that makes it easier to understand what you do, trust your professionalism and get in touch. That’s why clarity, visuals and mobile experience matter so much.
How often should I refresh my site?
I recommend doing a light audit at the start of each new quarter. It keeps your messaging, pricing and visuals current and keeps you feeling proud of how you’re showing up online.
Refined, Realigned, Ready for Autumn
Your website doesn’t need a redesign to be more effective, it just needs to feel like a confident, current reflection of where you are in your business. A few elegant edits can make the difference between someone bouncing off your homepage… or getting in touch.
How I Might Be Able To Help:
Ready to give your website a full upgrade? Explore my website identity package or get in touch for more details.
