Aurox Meat

Brand Identity & Website Design

Aurox Meat is the evolution of Lyons Hill Farm; a brand I first developed several years ago. As their story and reputation grew, they needed an identity that reflected their pioneering approach to meat: bold, flavour-first cuts from fully mature animals, served to both home cooks and top chefs.

Led by father and son duo, Mark and James, Aurox Meat champions quality, craftsmanship and character. Inspired by the raw beauty of the Lascaux cave paintings, we built a palette that felt elemental and rooted. The logotype was custom-crafted from a unique typeface, refined with carefully considered details for a strong and contemporary look that matches their mission.

Brand identity designs for Aurox Meat, featuring logotype, custom typography and branding inspired by cave paintings.
Brand identity designs for Aurox Meat, featuring logotype, custom typography and branding inspired by cave paintings.
Brand identity designs for Aurox Meat, featuring logotype, custom typography and branding inspired by cave paintings.
Brand identity designs for Aurox Meat, featuring logotype, custom typography and branding inspired by cave paintings.
Brand identity designs for Aurox Meat, featuring logotype, custom typography and branding inspired by cave paintings.
Brand identity designs for Aurox Meat, featuring logotype, custom typography and branding inspired by cave paintings.